“SECRETLY WE ARE GAY” – MY ANC, MY SWAG CAMPAIGN

One of the Embassadors of the" My ANC My Swag" Campaign  being Interview i n Umlazi  at the Weekend.

One of the Embassadors of the” My ANC My Swag” Campaign being Interviewed in Umlazi at the Weekend.

Did You know?  That back in the 1960s a new word  emerged. Swag. An acronym used by those  in the know to communicate  that aha   ” Secretly We Are Gay” and the word/slash acronym soon became a popular word used world-wide to  describe  really cool people who more often than not tend to dance to their own tune and possess copious amounts of style  and were more often than not – quite simply fabulous people to be with.  So it was with a great sense of irony and (private  humour  on my side) that I observed  that the African National Congress’s Youth League (ANCYL) has adopted this term for this year’s election campaign in an effort to lure  young voters  to join and vote for the party.

It was actually quite hilarious to watch  the ANC’s General Secretary Gwede Mantashe, former National Police Commissioner (a man with a lot of “swag” read style ) Bheki Cele,  KwaZulu Natal Premier – Senzo Mcunu and a host of other ANC provincial and national officials literally shaking their bosoms to the South African hit song and now the MetroFM  song of the year “Y-Tjukuja ” by Uhuru, next to skimpily clad young girls wearing the Yellow Black and Green  T-shirts with the tag-line “MY ANC MY SWAG”

They all clamoured on stage  and  jokingly tried to out-do each other with their skillful dancing: shaking hips, waists, bottoms and stamping their feet at the launch of the  ANC’s KwaZulu-Natal “ANC Friday ” campaign. It was meant of course to be a hip cool event with the goal  of projecting the  ANC as a current and relevant professional party, not stuck in old traditions and customs , but a party  which is truly moving with the times; one which is relevant and accommodating of young people’s love for fashion, accessories, music and the good times.

I mean it was really funny to observe because though the ANC was at the helm of ensuring human rights and dignity for all including LGBTI (Lesbians, Gays, Bisexual, Transexual and Intersex) people;  although both party and government policies are quite progressive on that front: I  honestly doubt that the ANC would have approved such a campaign in aid of the LGBTI community.

The ANC and government have maintained a very  contradictory (if not schizophrenic) narrative when dealing with issues pertaining to the  LGBTI community.  Two cases spring to mind.  Comments by the former Minister of Arts and Culture Lulu Xigwana in 2010  after viewing  Photographer Zanele Muholi’s work at a collective art exhibition held  at the Constitutional Court’s Women’ Goal labeling her photographs; portraits of women in same-sex relationship as  ” non nation building” as she angrily walked out of the exhibition co-funded by her own Department  of Arts and Culture. She was indeed quite disturbed that she had been made  party to such “wrong behaviour, which disturbed core  South African society, it was simply not nation building”.   We can also  similarly recall hateful  comments made  by South African Ambassador to Uganda Jon Qwelane in his July 2008 article  published in the Sunday Sun titled: “Call me names, gay’s not okay”  which he skillfully penned at the height of brutal killings of black lesbians in the country. Though the Human  Rights Commission (HRC) launched a case against Mr  Qwelane for Hate speech. Mr Qwelane stood by his words asserting that he too has a right to freedom of expression and those rights are guaranteed by our constitution. Not surprising the Department of International Affairs and Corporation (Dirco) said in a statement responding to President Museveni’s draconian  new  anti -gay law  would see  queer people being sentenced to life in prison, that  ” The South African Government will adopt a quiet diplomacy approach on the Ugandan issue”. Constitutional Court expert Pierre De Vos says there is untold danger in this particular type of quiet diplomacy:”

Sometimes absolute silence becomes politically impossible. Those who are not prepared to embrace the full humanity of fellow human beings because of prejudice or self-protection will then hide behind impersonal statements or will make hollow declarations devoid of any real compassion.

It is the absence of any words or actions that display true solidarity with the oppressed minority that is usually the dead give-away. Such statements impose a different kind of silence – even as it pretends to speak about the love that “dare not speak its name” – which can often have equally devastating effects. This silence – which hints at but never names or describes the oppression of gay men and lesbians and its often devastating effects on fellow human beings in full – is the silence of the hypocrite and the closet homophobe. This, unfortunately, is the quality of the “half-silence” of the South African government about the horrors faced by many people who experience same-sex sexual desire in South Africa and elsewhere in the world.

So while this may have given me a chuckle and some much-needed comic relief,  it left me with more questions than answers. I wondered if they would have danced and jived, with such glee had they known what  Swag actually stands for. I wondered if they would have approved the SWAG campaign had they  known  that SWAG is in actual fact an acronym declaring that they are secretly gay.  Imagine if  Secretly We Are Gay was an actual ANC election campaign – what difference that would make to so many people on the continent….  but the ANC’s SWAG is all about appearances as concept developer (pictured – far left)  explained on Friday that the  campaign was to lure  young people who love fashion, to express themselves in ANC colours. The MY ANC MY SWAG  Facebook page states:” MY ANC MY SWAGG AIMING @ KEEPING ANC MEMBERS ON A SWAGG ESPECIALLY YOUNG PEOPLE THIS IS A ONE OF BIG CAMPAIGNS MOVING TOWARDS 2014 N BEYOND THAT WILL KEEP ANC IN THE MINDS OF THE PEOPLE THIS WILL ALSO ASSIST IN KEEPING BORN FREE GENERATION MOBILIZED ”

One can only sigh at the missed opportunity.  More than anything though,  the recent events both in South Africa and in Uganda make one thing crystal clear: Those in power will do just about anything to get votes and  remain in power for as long as it is humanly possible. They will do so by any means necessary even at the expense of minority groups, the poor , the young and the uninformed. They will hold on to power even at the expense of everyone’s most basic human rights.  Which means we must equally stand up and  defend minority rights and the basic human rights for ALL  by any means necessary. Because power plus love equals Peace.

Ends

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