NEWS: PRINCIPLES CAN’T PAY THE BILLS

I’ve heard it being said a million times in the blue corridors of the embattled public (state) broadcaster, the South African Broadcasting Corporation (SABC). Journalist after senior journalist and editor after senior editor giving us newcomers, the young ones, sage advice. Lay low, do your job, keep your head down and let the storm pass and it will, we’ve been through this many times. We have worked under Apartheid and under different chiefs; Mandela, Mbeki, Mbeki again, and now Jacob Zuma. We have been here since Barney Mthombothi, Matata Tsedu, Snuki Zikalala etc. They all come and go, like the revolving door.  Each one comes with their own policies and rules, but we’re still here. Unless you’re a trust fund kid, have wealthy parents or loads of money stashed away somewhere for you, a nest egg of a lifetime, unless you’re connected to powerful people in powerful positions who can intervene on your behalf  – you just better keep your mouth shut if you want to keep your job. If you make a noise, you are on your own. Stay.

There are other ways to fight the demon of censorship. Leak the story to the outside media. Call in anonymously on 702. But don’t make yourself a target. The media space in South Africa is pretty small, everyone knows everyone and sooner or later you’ll have to knock right back at the door you slammed a few hours ago. Unless you are a media demigod, insert a name of your choice here.

Are you a member of a union? Are you an ANC member? Do you have connections? So, don’t let other people’s battles become yours. Mind your own business. It doesn’t matter, you have here an opportunity to do wonderful work, to contribute to the archives of our history, to tell stories like no other organization can.  To be a voice for the voiceless.

Your story will be heard in 18 radio stations across the country, in all 11 official languages. And if you work for TV, your work will be screened in all four Television stations broadcasting in four, five or more official languages. 

SABC’s market share for audiences is still very large, even though the higher income earners in the LSM 7-10 bracket have moved on to other free-to air and or private media such as E-tv and Mnet, Multichoice and the internet. The majority of the nation still listens to SABC channels whether it’s Television or Radio. Don’t let them fool you. If you want to do real work that matters, if you want to speak to South Africa today.  This is the place.

While the actions of the SABC8 journalist who are now sadly fired are commendable they will join a long line of former SABC journalists who also stood up and took up a principled decision to walk out the door instead of doing what they were told. Some never returned, some left only to return again and again.

The SABC8 were vindicated with the SANEF Nat Nakasa Award for showing exceptional courage and integrity in their work. Donations are pouring in to assist them to weather the storms of unemployment while they fight for their jobs, in a show of unprecedented compassion for those who were brave enough to speak truth to power. Maybe the SABC8 will win their case in court and get their jobs back, maybe they won’t. Who knows, anything can happen.

But in the meantime, censorship still continues at the SABC. At least 3 thousand employees will wake-up and go to work tomorrow. Someone will fill in the vacant positions from inside, someone will pick up where the SABC8 have left off and act in their positions until the situation is normalized and the storm dies down and the current Chief Operating Officer Hlaudi Motsoeneng is replaced by someone else. A woman this time.

Because in this game called life…

 iJob iJob.  Local elections are around the corner, there are other stories that need to be covered, soapies to broadcast, Somizi’s new radio show to put on air, advertisers need to be billed, programs need commissioning, slots must be filled. At the core of it all, it is about power and influence – and these potent but  invisible things are not easy to give up. 

 So then, life will continue as it does even after someone we once loved deeply, like freedom, dies. The grief subsides and the pain slowly fades away. And we find ourselves laughing again, because we must.

Nothing will change at the SABC until the day that principles can pay the bills.  Then only will the entire staff or at least the majority of it, down tools, stage an internal black-out or stay away from work in a form of protest. Just take a cursive glance at the recent events in Zimbabwe.

Until then, others will continue to live off the sweat of a few who dare to face the heat and are now faced with a future of eating principles for lunch.  This is true for most media houses across the world. Nothing new there.

Didn’t you know? That’s how democracy works. The majority rule.

Well that is,  until further notice…